The influencers will then encourage their online communities to ‘unleash their inner dragons’ and celebrate their own individual beauty by doing the same. Participating make-up influencers will unleash their inner-dragons by using make-up based on a special in-game dragon that players can purchase with all profit (after platform fees) being donated to Cybersmile. This Wake your Inner Dragon campaign carries a very important and powerful message – that we are all unique and that we should all try to embrace and celebrate our own individuality without feeling the need to conform to societal norms.”ĭan Raisbeck, Co-founder, The Cybersmile Foundation “We are excited to be involved in such a creative and meaningful campaign alongside Dragon Mania Legends. The innovative Wake your Inner Dragon campaign will see Cybersmile and Dragon Mania Legends collaborate with six popular make-up influencers to raise awareness of online bullying and celebrate freedom of expression while raising vital funds for education and support services for those in need.
The campaign launch coincides with International Day Against Violence and Bullying and aims to raise €45,000 for Cybersmile. Cybersmile have announced the launch of an awareness and fundraising campaign in partnership with Gameloft’s popular mobile game, Dragon Mania Legends.
